Digital Marketing and Communications at UC

Graduate Certificate - Digital Marketing and Communications - Accelerated - University of California, Irvine

Program Description

Marketing practices have evolved with technology to take advantage of the opportunities presented by email, social media, website development, and smartphone connectivity. Today’s marketers must incorporate these new pillars of customer outreach to boost awareness and sales.

ACP Digital Marketing is designed to provide you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals. Learn the latest trends and methodologies for acquiring, converting, and retaining customers in the digital era.

Program Highlights

Program level: Postgraduate Certificate / Master's Degree

Length: 3 month accelerated graduate certificate including a 10 week optional internship

Application fee: $200.00 USD

Tuition: $7,900.00 USD/year

Cost of Living: $14,506.50 USD/year

Course Start Date: January 2022 / March 2022 / June 2022

Application Deadline: 1 Dec 2021 / 1 Feb 2022 / 1 May 2022


  • Build effective online marketing strategies for customer acquisition, conversion and retention
  • Integrate key analytics and consumer browsing behavior into your online marketing efforts
  • Drive more traffic to your website using search engine marketing (SEM) techniques, including search engine optimization (SEO), to enhance both organic and paid search tactics, and maximize promotional dollars
  • Track and measure online marketing campaigns using website analytical services
  • Apply social media, mobile and emerging technologies to promotions

Admission Requirements

  • Minimum Level of Education Required: 4-Year Bachelor's Degree
  • Min GPA: 77.0%
  • English Proficiency Requirements:For direct admission, applicant must be from an English speaking country or meet either of the following English test scores:
    • Min TOEFL iBT: 71
    • Min IELTS overall: 6
    • Min Duolingo English Test Score: 95
    • Min PTE overall: 50
    This program does NOT offer conditional admission

Other Fees

  • Internship Fee: $2,900 per year
  • Books and Supplies Fee: $400 per year
  • Student Services Fee: $250 per year
  • Health Insurance Fee: $585 per year

* Note: Additional fees may apply
** All fees are subject to change without notice